Multidisciplinary field guide

Field guide: Opportunity & vision

Why should this project exist?

Overview · What & why

A decision, before a calculation.

A development begins with a useful change in the world: a place for a business to operate, a home people can afford, or a tired building brought back into use. A vision becomes a thesis when you state who needs that change, why they will pay for it and what would make you walk away. Starting with a building shape before understanding those needs can lock the team into the wrong answer.

A concrete example

Before there is a building, there is a business need. Maya works with the chief information officer and application owners to plan a twelve-megawatt enterprise data center. One company will own the campus and use it for its own applications, data and private cloud. The first decision is whether the workload forecast and resilience needs justify investigating a dedicated facility.

What to remember

The next stage relies on a one-page development thesis, while related workstreams may continue in parallel.

Before using this in a project: Sponsor objectives and available equity; Initial user interviews; Location and product hypotheses