The primary case study

Juniper Ridge Data Center.

A fictional 20-acre site becomes a 12 MW enterprise data center, owned and operated by one company. Follow the people, evidence and commitments that connect an open field to occupied data halls.

From land to live capacity

One campus.
The whole development story.

The site must connect to power and fiber. The building must manage heat and support operations. The enterprise must justify capital and lifecycle costs against its business service needs. Those are connected questions.

Begin the 3D journey →
Stabilized operationsJUNIPER RIDGE / 12
Preparing your campus…

Loading the campus, scanned materials and rigged people.

Juniper Ridge Data CenterOne campus. The whole development story.
↗

The project brief · fictional assumptions

Prove demand. Deliver infrastructure. Earn acceptance.

12 MWIT capacity target
120,000 SFIllustrative gross building area
$140MFacility capital budget

Two schematic data halls, electrical and cooling yards, a service entrance and a retained landscape buffer. The enterprise also owns its IT equipment: an additional $48M initial teaching allowance. No reliability tier or engineering certification is implied.

01

Discover

Opportunity & Vision ↗

Before there is a building, there is a business need. Maya works with the chief information officer and application owners to plan a twelve-megawatt enterprise data center. One company will own the campus and use it for its own applications, data and private cloud. The first decision is whether the workload forecast and resilience needs justify investigating a dedicated facility.

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02

Discover

Market & Site Discovery ↗

Eli checks access, neighboring uses, fiber routes and possible electrical service. A nearby power line does not prove that usable capacity will be delivered when needed. Noor works with the utility on capacity, connection scope and timing while the team compares site alternatives and community impacts.

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03

Discover

Due Diligence & Site Control ↗

Surveyors mark boundaries while investigators examine soils, water, environmental conditions and title. The sponsor seeks site control with investigation rights and clear deadlines. A difficult finding can change the design, the price or the decision to proceed. The land remains unbuilt while this evidence is assembled.

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04

Plan & Commit

Conceptual Planning & Feasibility ↗

A concept rises from the field. Morgan, the project architect, brings the data halls, staff spaces, safe circulation and building envelope into one coordinated design. Eli shapes the site and drainage. Noor plans power and cooling around the enterprise workloads. Together, they make room for maintenance, security and future change, test resilience against business needs, and prepare drawings that reviewers and builders can understand.

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05

Plan & Commit

Entitlements & Project Commitment ↗

In Norfolk, Nebraska, Maya and Morgan meet city planners, building reviewers, the fire marshal and the public works team. Eli coordinates drainage and utility connections. State environmental reviewers assess stormwater coverage and any permits triggered by the equipment. Each reviewer protects a different public interest. The team records decisions and conditions, because land-use support, a building permit and permission to occupy are separate milestones.

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06

Plan & Commit

Detailed Design & Procurement ↗

The capital committee reviews the business case: one hundred forty million dollars for the facility, plus forty-eight million for enterprise IT equipment in this teaching example. Sam aligns the approved funding, construction sequence and long-lead orders. The enterprise also funds operations, equipment refresh and the migration plan. A finished shell alone cannot deliver the business service.

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07

Deliver & Use

Construction & Delivery ↗

The authorized site work begins. Excavators grade the platform, crews install below-ground services, and the team controls runoff and protects the retained buffer. Foundations start to trace the future data halls. Early work is inspected before later construction covers it.

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08

Deliver & Use

Commissioning & Handover ↗

Alex leads the commissioning team through equipment tests and integrated systems testing. Facilities operators rehearse alarms, transitions and recovery procedures before enterprise workloads depend on the building. Unresolved failures remain on the issues register. Regulatory permissions, facilities acceptance and IT service readiness are separate gates that must align.

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09

Deliver & Use

Tenancy & Stabilization ↗

The enterprise campus is working. Facilities technicians maintain the infrastructure while IT teams operate the applications. Jo reviews service availability, security, actual load, energy and total operating cost. Capacity planning, equipment refresh and recovery exercises continue throughout the building’s life. Success means dependable service for the business, supported by evidence and a funded operating plan.

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Juniper Ridge · enterprise decision lab

Capacity serves the business.
Ownership has a lifecycle cost.

Juniper Ridge is owned and operated by one enterprise for its applications, data and private cloud. The capital committee evaluates business need, resilience and total cost of ownership. All figures below are fictional teaching assumptions.

Unallocated design capacity3 MW12 MW design target − 9 MW internally allocated

Allocation reserves capacity for application teams. Actual measured load, installed IT capacity and planned allocation are different measures. Unallocated capacity is not a certified resilience reserve.

Annual facility energy70,956 MWh6 MW × 8,760 hours × 1.35 PUE

Energy-only cost: $5,676,480/year. Excludes demand charges, taxes and tariff details. Annual PUE is an energy ratio, not a peak service-sizing factor.

Initial facility + enterprise IT$188,000,000
Year-one operating cost$12,276,480
10-year ownership cost · nominal$376,736,085
10-year cost · present value$310,937,207
Review the capital decision ↗
Model boundary & references

Ten operating years, constant annual IT load and PUE, initial capital at time zero and year-end operating payments. Operating costs escalate at 3.0% annually; the year-six refresh is an explicit nominal amount. Present cost discounts cash outflows at 8.0%. The baseline $140M facility budget comprises $4M land, $8M site works, $102M construction and systems, $10M soft costs and $16M contingency. Initial IT is $48M; facilities operations $4.2M/year and IT operations $2.4M/year exclude the separately calculated electricity.

Excludes financing structure, tax, depreciation, residual value, decommissioning, software licensing, network carrier charges, migration cost and business benefits. Scope these for an actual capital decision. Allocation alone does not reduce the fixed capital or operating budget.

Context: IBM · enterprise data centers ↗ · U.S. Department of Energy · design guide ↗.

Open the logistics comparison & other case files

The case study notebook

Riverton: the logistics comparison.

Riverton Logistics Center is fictional. Its site, figures and complications are educational assumptions. Your committed decisions build a traceable alternative to the baseline.

Riverton Logistics Center

An 8-acre opportunity.
A 100,000-SF ambition.

Demand is a hypothesis. Utilities are uncertain. Loading matters to the tenant. Follow each decision and see how cost, time and value develop together.

N

Your evolving case

A clean page. A consistent baseline.

Baseline compared with committed case decisions
OutcomeOriginal illustrative baselineYour evolving case
Total development cost$13,500,000$13,500,000
Stabilized NOI$900,000$900,000
Value above cost$1,500,000$1,500,000
Construction + delay18 months18 months
Carry conventionStatic $900K allowanceStatic allowance

Modeled propagation: chosen site changes land/utilities; revised diligence adds a $200K provisional allowance; Concept B changes cost, area and assumed owner income burden; approval and construction decisions change cost and delay. Both concepts preserve your chosen area; only B applies the saving and income penalty. Other decisions remain narrative evidence. Committing delays enables calculated carry, so the comparison also changes the carry convention. Stage 9 actuals are a separate performance review.

01

Discover

Opportunity & Vision ↗

Riverton begins with a hypothesis: local distribution businesses need flexible loading and modern clear heights. The sponsor has $5M of equity and prefers a single-phase project. These are fictional investor criteria, not universal standards.

02

Discover

Market & Site Discovery ↗

Riverton compares an 8-acre served site, a cheaper peripheral parcel and an infill parcel with uncertain approvals. The cheapest parcel needs a utility extension; its cost belongs in the site budget.

03

Discover

Due Diligence & Site Control ↗

An environmental memo flags historic fill, the utility letter promises only a future capacity review, and a survey shows access crossing an adjoining parcel. Riverton must resolve these uncertainties before waiving contingencies.

04

Plan & Commit

Conceptual Planning & Feasibility ↗

A $400K construction saving reduces assumed annual NOI by $60K. At a 6% cap rate, that is $1M less value. The cheaper option leaves $600K less value above cost. The NOI effect is an explicit hypothetical user-utility assumption.

05

Plan & Commit

Entitlements & Project Commitment ↗

Riverton receives a drainage condition and a possible six-month delay. Its financing requires a minimum 1.20× DSCR and a new review if timing changes. These illustrative conditions vary by lender and jurisdiction.

06

Plan & Commit

Detailed Design & Procurement ↗

One Riverton bid excludes dock equipment and carries a longer lead time. Reintroducing that scope and schedule carry changes which offer is cheapest.

07

Deliver & Use

Construction & Delivery ↗

Riverton needs a $180K loading revision. Critical equipment is four months late; expediting costs $120K and recovers two months. The remaining contingency must cover both known changes and future uncertainty.

08

Deliver & Use

Commissioning & Handover ↗

The Riverton shell is finished, but a fire-system test is pending and the occupancy document is missing. Paint touch-ups do not carry the same readiness consequence as these blockers.

09

Deliver & Use

Tenancy & Stabilization ↗

Riverton reaches 88% occupancy at $9.75/SF, while nonrecoverable expenses rise to $65K. Learners distinguish revenue and expense causes of the NOI gap before choosing an operating response.

Change the context

Supporting projects. Shared principles.

Fictional learning case

Harbor Yard Acquisition

Fictional leased industrial acquisition. The $9M land/purchase input is the purchase price; $200K soft costs cover closing. Existing leases begin at 92% occupancy. Annual net rent grows at the selected rate. Permanent acquisition debt starts at closing; construction timing does not apply.

Test this: Can collections, expiring leases and capital needs support the purchase basis?

Fictional learning case

Foundry Works Renewal

Fictional 80,000-SF industrial value-add. $5.5M purchase, $1.6M renovation, 12 months without rent, then 90% occupancy. Detailed mode treats the bridge facility as interest-only until same-balance permanent takeout. Interim income and cash-out refinancing are not assumed.

Test this: Does the income improvement justify renovation, downtime and the bridge takeout risk?

Fictional learning case

Cedar Court Homes

Fictional 24-home infill development. 24,000 rentable SF at $24/SF/year is equivalent to $2,000/month per 1,000-SF home. Expenses include owner operating costs; no separate rent recoveries.

Test this: How do owner-paid expenses and the ratio of rentable to gross area change the housing economics?

Supporting project files

Different assets ask different questions.

Harbor Yard · acquisition rent roll and underwriting file

A fictional 90,000-SF existing industrial property offered at $9M, with $200K closing costs and a $100K funded reserve. Three leases cover 82,800 SF. All three initially pay $11/SF/year net base rent; 7,200 SF is vacant. The aggregate model starts at 92% occupancy and $75K of annual owner expenses.

Fictional lease evidence · supplied for analysis, not a market survey
TenantAreaAnnual net base rentRemaining term assumption
Harbor Textiles40,000 SF$440,0002 years
Parcel Loop30,000 SF$330,0004 years
Local Parts Cooperative12,800 SF$140,8005 years
Vacant7,200 SF$0Unleased

Investment tension: the largest tenant supplies about 48% of occupied base rent and has the earliest expiry. Before extending its current income through the hold, review renewal intent, competing premises, tenant credit, concession obligations and required fit-out. The integrated preset aggregates annual NOI growth; it does not automatically roll each lease on these dates.

Decision artifact: reconcile the $910,800 initial rental revenue to leases and collections, test vacancy at the first expiry, and compare sale proceeds after costs and payoff. The acquisition begins at closing without a construction delay.

Work through acquisition underwriting ↗
Foundry Works · renovation scope and transition file

A fictional 80,000-SF older industrial building costs $5.5M. Before work, assume half the area is occupied at $8/SF/year. The modeled intervention requires a full 12-month closure, so the integrated development period receives no interim rent. After reopening, the target is $12 net rent and 90% occupancy; $80K of annual owner expenses leaves a target NOI of $784K.

Illustrative $1.6M renovation scope
PackageAllowanceEvidence required
Roof and envelope$450,000Condition survey and watertightness specification
Lighting and controls$200,000Performance and commissioning criteria
Loading and circulation$550,000Tenant requirements and access review
Office and service areas$400,000Scoped layouts and comparable bids

Investment tension: the initial $320K occupied annual rent is foregone during closure, but it must not be deducted again from a forecast that already has zero receipts. The purchase, $200K site work, $450K soft costs, $250K contingency and financing also need funding. The bridge and permanent takeout must be evaluated even if the target rent is achieved.

Decision artifact: compare a slower lease-up with the target, test permanent takeout against bridge payoff, and explain how much value comes from NOI improvement versus a different exit cap. The separate transition mini-lab illustrates average occupancy along the path.

Model the lease-up transition ↗
Cedar Court · a 24-home infill development

A fictional infill housing project contains 24 homes averaging 1,000 rentable SF. The $24/SF/year rent assumption is equivalent to $2,000 monthly per home. At 95% occupancy, annual rent is $547,200; $160K of owner operating expenses leaves $387,200 NOI. These are assumptions, not an affordability claim or a market quotation.

Program and delivery questions
TopicAssumption or questionDecision owner
Area24,000 rentable SF; gross area and circulation need design reconciliationArchitect
Operating burdenOwner-paid services and maintenance are included in the $160K aggregate expense assumptionProperty manager
Access and approvalsVerify emergency access, drainage, parking and applicable local approval requirementsCivil engineer and local authority
Lease-upTarget 95% occupancy; test slower leasing and owner expense increasesLeasing and asset management

Investment tension: gross building area may exceed rentable area, while owner-paid operating costs are significant relative to rental income. Copying a warehouse’s rent convention or operating-cost ratio would distort the housing case.

Decision artifact: reconcile the unit and SF program, test a rent and expense downside, and compare total cost with stabilized value at the assumed 5.5% cap. Do not interpret that assumed cap as a current market fact.

Connect the program to the model ↗