Chapter I · Discover

Market & Site Discovery

Is there demand, and where should we develop?

Stage 2 · Questions, problems & people

Find a site that can connect to the business.

Locate this stage on the map ↗

Each lead brings the answer together with the people named below. Maya represents the developer and enterprise owner; specialists and public reviewers retain their own responsibilities.

Key questions to answer

Can power, water and connectivity sustain this campus?

Verify electrical service and timing, peak cooling-water flow and pressure, sustainable supply and separate fiber routes. Nearby infrastructure alone is not a commitment.

Primary responsibilityNoor · Power & cooling engineer

With: Eli (site & civil engineer); Maya (development lead).

Pat represents electric coordination; Sage represents water service; fiber providers confirm their routes.

Does this location work for people and place?

Compare access, workforce, neighboring uses, physical constraints and enterprise latency needs across candidate sites.

Primary responsibilityEli · Site & civil engineer

With: Maya (development lead); Morgan (project architect); Jo (operations lead).

Key problems to solve

A low land price hiding a costly connection

Bring off-site upgrades, easements, utility timing and connection costs into the comparison before ranking the parcels.

Primary responsibilityMaya · Development lead

With: Eli (site & civil engineer); Noor (power & cooling engineer).

Utility and fiber providers supply service evidence.

Cooling demand that exceeds dependable water supply

Compare cooling concepts with peak and seasonal source capacity, water quality, rights, treatment and discharge limits. Resolve the supply gap or reconsider the concept or site before committing.

Primary responsibilityNoor · Power & cooling engineer

With: Eli (site & civil engineer); Jo (operations lead); Maya (development lead).

Sage and the actual source owner provide service evidence; specialists investigate well yield or surface-water rights where applicable.

What this milestone needs to produce

A ranked site shortlist with utility, access and community constraints made visible.

Why this stage matters

Is there demand, and where should we develop?

A market study connects people who need space with places that can serve them. Compare competing supply, achievable rents, vacancy and the pace of new leasing. Then test sites against the product: access, utilities, topography, zoning and total delivered cost. A low land price cannot compensate for a site that users cannot reach or that cannot support the intended use.

The decision map

Information becomes a commitment.

Bring the evidence

  • Comparable leases and competing supply
  • Site maps and access studies
  • Preliminary zoning and utility information

Ask the right questions

  1. Which users will absorb the proposed space?
  2. How much competing space arrives before completion?
  3. Does each site support access, utilities and the intended use?
  4. Which assumptions need direct verification rather than a broker estimate?
Proceed · revise · pause

Pass the work forward

  • Market and site scorecard
  • Shortlist with explicit exclusions
  • Demand and rent assumptions

People & information

Who needs to be in the conversation?

Market analyst

Tests demand, supply and comparable evidence.

Shares evidence with the development lead and the other stage disciplines.

Broker

Connects user requirements to available sites.

Shares evidence with the development lead and the other stage disciplines.

Civil engineer

Screens access, drainage and utilities.

Shares evidence with the development lead and the other stage disciplines.
Reveal overlapping workstreams and information handoffs

Parallel work, shared decisions

Projects move forward together.

Illustrative relative activity, not a duration schedule. A stage can loop back as evidence changes. Select another discipline to see where it contributes.

All workstreams · accessible table
0 none · 1 supporting · 2 active · 3 intensive
Workstream123456789
Market & Tenancy331221233
Land & Approvals123232120
Design & Engineering012323221
Finance & Investment222332323
Construction & Procurement001213321
Delivery & Operations111212233
Stakeholder lens · follow responsibilities across stages
Stage 1 · Opportunity & vision

Set the thesis

See the decision and handoff ↗
Stage 2 · Market & site

Choose the search criteria

See the decision and handoff ↗
Stage 3 · Diligence & control

Own the acquisition decision

See the decision and handoff ↗
Stage 4 · Planning & feasibility

Integrate design and economics

See the decision and handoff ↗
Stage 5 · Approvals & commitment

Align approval and capital

See the decision and handoff ↗
Stage 6 · Design & procurement

Approve scope and contracts

See the decision and handoff ↗
Stage 7 · Construction & delivery

Authorize verified changes

See the decision and handoff ↗
Stage 8 · Commissioning & handover

Accept documented handover

See the decision and handoff ↗
Stage 9 · Tenancy & stabilization

Review performance and strategy

See the decision and handoff ↗
Compare all stakeholder swimlanes
Typical contributions, not contractual assignment of liability
Stakeholder1 · Opportunity & vision2 · Market & site3 · Diligence & control4 · Planning & feasibility5 · Approvals & commitment6 · Design & procurement7 · Construction & delivery8 · Commissioning & handover9 · Tenancy & stabilization
DeveloperSet the thesisChoose the search criteriaOwn the acquisition decisionIntegrate design and economicsAlign approval and capitalApprove scope and contractsAuthorize verified changesAccept documented handoverReview performance and strategy
Investor & lenderSet risk and capital limitsChallenge demand assumptionsReview acquisition risksTest equity need and returnsDefine conditions precedentReview the committed budgetReview eligible draw evidenceConfirm completion conditionsMonitor coverage and evaluate exit
Design & engineeringExplore user requirementsScreen site constraintsInvestigate physical conditionsDevelop and compare conceptsAddress authority conditionsCoordinate detailed packagesResolve technical field questionsVerify systems and as-built recordsReview feedback from operation
Contractor & suppliersOffer early feasibility insightAdvise on site accessIdentify construction uncertaintyEstimate scope and sequencingTest schedule feasibilityPrice packages and lead timesExecute work and record qualityComplete tests and defectsRespond to warranty obligations
Users & communityExplain unmet needsTest location and accessIdentify local impactsReview functional usefulnessParticipate in applicable reviewConfirm use requirementsCoordinate tenant interfacesReceive usable and safe spaceReport performance and changing needs
Operator & asset managerDefine operating objectivesAssess serviceabilityIdentify inherited liabilitiesEstimate operating burdenPlan the operating transitionReview maintainabilityPrepare asset and service recordsReceive manuals and trainingManage leasing, costs and capital plans

Roles may overlap within one organization. The project’s contracts and local requirements determine actual authority and responsibility.

Evidence ownerMarket analyst validates comparable leases and competing supply.
Joint reviewThe team checks assumptions, conflicts and missing decisions.
Next-stage recipientLegal counsel receives market and site scorecard with conditions and an owner.
Review the risk register
Illustrative judgments · 1 low to 5 high; scores are not probabilities
RiskLikelihoodImpactPriority scoreResponse
Competing supply3412Verify evidence; assign an owner, mitigation and decision deadline.
Insufficient utilities3515Verify evidence; assign an owner, mitigation and decision deadline.
Restricted truck access2510Verify evidence; assign an owner, mitigation and decision deadline.

Choose a concept. Choose your depth.

Understand what sits beneath the decision.

Optional practice

Put the decision into practice.

Try the enterprise data-center decision, then compare it with the logistics exercise below.

Juniper Ridge · make the call

Can power, connectivity and access support this use?

Utility studies and written milestones, diverse fiber-route investigation, application latency requirements and a site comparison.

Explore this stage in the guided 3D tourThe site must connect.
A transmission line is visible nearby. What follows?

Logistics comparison exercise

Apply the same development principles to Riverton Logistics Center. This supporting case uses its own warehouse assumptions and preserves your recorded logistics decisions.

Decision studio · Stage 02

Is the cheapest site the best site?

Hands-on

You are the project’s development lead. Weight demand, access, zoning and cost to compare three sites. Use the fictional evidence below, make a choice and explain what you would verify.

Open the project file · 3 documents

Site A · Riverside

Demand 8/10; access 9/10; zoning fit 8/10; affordability 5/10. $2M land.

Site B · Northfield

Demand 6/10; access 5/10; zoning fit 9/10; affordability 9/10. $1.5M land; $700K potential utility extension.

Site C · Junction

Demand 9/10; access 8/10; zoning fit 3/10; affordability 6/10. $1.8M land; discretionary use approval.

Site comparison
SiteWeighted scoreLand + utility allowance
Riverside8.00$2,000,000
Junction7.20$1,800,000
Northfield6.60$2,200,000
Choose a site for the continuing case
What your choices mean

Riverside has the highest weighted score. Your selected site, Riverside, has $2,000,000 land cost. A high score does not replace utility, access and title verification. Cost scores are qualitative; they do not already include the utility allowance.

Judgment exercises accept supported alternatives. Diagnostics need 80% to complete. Saved decisions feed the continuing case; practice reset preserves its last committed decision.