Chapter II · Plan & Commit

Conceptual Planning & Feasibility

What should we build, and does it make sense?

Stage 4 · Questions, problems & people

Turn the brief into a workable, affordable place.

Locate this stage on the map ↗

Each lead brings the answer together with the people named below. Maya represents the developer and enterprise owner; specialists and public reviewers retain their own responsibilities.

Key questions to answer

How should the campus and building fit together?

Arrange data halls, staff spaces, secure circulation, service yards, accessibility and expansion around the site and enterprise brief.

Primary responsibilityMorgan · Project architect

With: Eli (site & civil engineer); Noor (power & cooling engineer); Jo (operations lead).

Does the concept meet the need at an acceptable cost?

Test usable IT capacity, resilience, capital cost, operating cost and delivery time together rather than optimizing only building area.

Primary responsibilityMaya · Development lead

With: Morgan (project architect); Noor (power & cooling engineer); Sam (construction manager); Jo (operations lead).

Corporate finance evaluates the business case.

Key problems to solve

Building, civil and equipment plans competing for the same space

Resolve equipment clearances, drainage, structure, access routes and maintenance space while the concept is still inexpensive to change.

Primary responsibilityMorgan · Project architect

With: Eli (site & civil engineer); Noor (power & cooling engineer); Sam (construction manager).

A feasible-looking plan built on optimistic assumptions

Test power delays, cost escalation, workload growth and operating costs; adjust the scope or phase the investment when the plan lacks headroom.

Primary responsibilityMaya · Development lead

With: Noor (power & cooling engineer); Sam (construction manager); Jo (operations lead).

What this milestone needs to produce

A coordinated concept, tested cost and schedule, and a feasibility decision with explicit assumptions.

Why this stage matters

What should we build, and does it make sense?

Feasibility brings the physical plan and economic plan together. Buildable area, circulation, parking and user needs shape the rentable program. That program drives cost and income, which determine whether value supports the required investment. Treat each design as a hypothesis: a smaller cost number may hide weaker tenant utility, lower rent or less useful space.

The decision map

Information becomes a commitment.

Bring the evidence

  • Site constraints and user program
  • Concept designs and cost estimates
  • Rent, occupancy and valuation assumptions

Ask the right questions

  1. What fits after setbacks, access and drainage requirements?
  2. How does the configuration serve intended users?
  3. What is the total cost, including soft costs and carry?
  4. Does the project still work under less favorable assumptions?
Proceed · revise · pause

Pass the work forward

  • Comparable concept options
  • Development pro forma and sensitivity
  • Preferred concept with a reasoned investment test

People & information

Who needs to be in the conversation?

Architect

Translates user requirements into a workable concept.

Shares evidence with the development lead and the other stage disciplines.

Estimator

Prices scope, quantities and uncertainty.

Shares evidence with the development lead and the other stage disciplines.

Developer & investor

Compare cost, value and risk together.

Shares evidence with the development lead and the other stage disciplines.
Reveal overlapping workstreams and information handoffs

Parallel work, shared decisions

Projects move forward together.

Illustrative relative activity, not a duration schedule. A stage can loop back as evidence changes. Select another discipline to see where it contributes.

All workstreams · accessible table
0 none · 1 supporting · 2 active · 3 intensive
Workstream123456789
Market & Tenancy331221233
Land & Approvals123232120
Design & Engineering012323221
Finance & Investment222332323
Construction & Procurement001213321
Delivery & Operations111212233
Stakeholder lens · follow responsibilities across stages
Stage 1 · Opportunity & vision

Set the thesis

See the decision and handoff ↗
Stage 2 · Market & site

Choose the search criteria

See the decision and handoff ↗
Stage 3 · Diligence & control

Own the acquisition decision

See the decision and handoff ↗
Stage 4 · Planning & feasibility

Integrate design and economics

See the decision and handoff ↗
Stage 5 · Approvals & commitment

Align approval and capital

See the decision and handoff ↗
Stage 6 · Design & procurement

Approve scope and contracts

See the decision and handoff ↗
Stage 7 · Construction & delivery

Authorize verified changes

See the decision and handoff ↗
Stage 8 · Commissioning & handover

Accept documented handover

See the decision and handoff ↗
Stage 9 · Tenancy & stabilization

Review performance and strategy

See the decision and handoff ↗
Compare all stakeholder swimlanes
Typical contributions, not contractual assignment of liability
Stakeholder1 · Opportunity & vision2 · Market & site3 · Diligence & control4 · Planning & feasibility5 · Approvals & commitment6 · Design & procurement7 · Construction & delivery8 · Commissioning & handover9 · Tenancy & stabilization
DeveloperSet the thesisChoose the search criteriaOwn the acquisition decisionIntegrate design and economicsAlign approval and capitalApprove scope and contractsAuthorize verified changesAccept documented handoverReview performance and strategy
Investor & lenderSet risk and capital limitsChallenge demand assumptionsReview acquisition risksTest equity need and returnsDefine conditions precedentReview the committed budgetReview eligible draw evidenceConfirm completion conditionsMonitor coverage and evaluate exit
Design & engineeringExplore user requirementsScreen site constraintsInvestigate physical conditionsDevelop and compare conceptsAddress authority conditionsCoordinate detailed packagesResolve technical field questionsVerify systems and as-built recordsReview feedback from operation
Contractor & suppliersOffer early feasibility insightAdvise on site accessIdentify construction uncertaintyEstimate scope and sequencingTest schedule feasibilityPrice packages and lead timesExecute work and record qualityComplete tests and defectsRespond to warranty obligations
Users & communityExplain unmet needsTest location and accessIdentify local impactsReview functional usefulnessParticipate in applicable reviewConfirm use requirementsCoordinate tenant interfacesReceive usable and safe spaceReport performance and changing needs
Operator & asset managerDefine operating objectivesAssess serviceabilityIdentify inherited liabilitiesEstimate operating burdenPlan the operating transitionReview maintainabilityPrepare asset and service recordsReceive manuals and trainingManage leasing, costs and capital plans

Roles may overlap within one organization. The project’s contracts and local requirements determine actual authority and responsibility.

Evidence ownerArchitect validates site constraints and user program.
Joint reviewThe team checks assumptions, conflicts and missing decisions.
Next-stage recipientPlanning authority receives comparable concept options with conditions and an owner.
Review the risk register
Illustrative judgments · 1 low to 5 high; scores are not probabilities
RiskLikelihoodImpactPriority scoreResponse
Overstated rentable area3412Verify evidence; assign an owner, mitigation and decision deadline.
Optimistic rent4416Verify evidence; assign an owner, mitigation and decision deadline.
Unpriced scope3515Verify evidence; assign an owner, mitigation and decision deadline.

Choose a concept. Choose your depth.

Understand what sits beneath the decision.

Optional practice

Put the decision into practice.

Try the enterprise data-center decision, then compare it with the logistics exercise below.

Juniper Ridge · make the call

Does the coordinated concept satisfy the brief and budget?

Owner requirements, basis of design, internal capacity plan, concept estimate and a total cost of ownership model.

Explore this stage in the guided 3D tourDesign the system, not just the shell.
What does an annual PUE of 1.35 mean?

Logistics comparison exercise

Apply the same development principles to Riverton Logistics Center. This supporting case uses its own warehouse assumptions and preserves your recorded logistics decisions.

Decision studio · Stage 04

Can a cheaper building be worth less?

Hands-on

You are the project’s development lead. Change cost savings, area and tenant-income effects; compare both concepts. Use the fictional evidence below, make a choice and explain what you would verify.

Open the project file · 2 documents

Concept A

100,000 rentable SF. $13.5M total development cost. $900K stabilized NOI.

Concept B

Simplified configuration saves $400K. Hypothetical loading compromise reduces annual NOI by $60K.

NIllustrative configuration only · no engineering inference
Same area and cap rate; different cost and tenant utility
MetricConcept AConcept B
Total cost$13,500,000$13,100,000
NOI$900,000$840,000
Implied value$15,000,000$14,000,000
Value above cost$1,500,000$900,000
Choose a configuration
What your choices mean

The revised configuration changes value above cost by -$600,000. A $60,000 recurring NOI reduction lowers value by $1,000,000, while saving $400,000 in cost. This is a hypothetical tenant-income effect; geometry does not automatically determine rent.

Judgment exercises accept supported alternatives. Diagnostics need 80% to complete. Saved decisions feed the continuing case; practice reset preserves its last committed decision.